The AI Advertising OS
Know which number is true — and which lever is broken.
Trueline connects your ad platforms and your store, reconciles what your ads actually earned versus what the platforms claim, tells you which lever is leaking money, and hands you the guardrailed fix — before the budget drifts.
Read-only. Trueline never touches your account — it diagnoses, you decide.
Every number in an ad account is a claim, not a fact. Summed platform ROAS overstates real revenue by 30–60%.
What Trueline does
Four jobs no single ad platform will do for you.
Because each platform is structurally incentivized not to. Trueline is the operator's cockpit that sits above all of them.
Tell the truth
Reconcile platform-reported numbers against real store revenue and blended efficiency — and judge every campaign against its own margin-derived break-even, not a vanity ROAS.
Explain the why
Decompose performance down to the failing lever — CPM → CTR → CVR, or CVR × AOV — so you fix the page instead of blindly swapping the ad.
Surface the fix
Turn diagnosis into a specific, guardrailed action with the expected impact attached — ranked by how much profit it recovers.
Watch it for you
Detect the silent failures — learning resets, creative fatigue, phantom brand ROAS, broken tracking, pacing overspend — and alert before they cost a month of spend.
How it works
Connect in under 10 minutes. See the truth immediately.
You authorize read-only access to your own accounts. Trueline syncs, reconciles, and diagnoses — every action stays in your hands.
Connect
Authorize your platforms via each platform's own secure login.
Reconcile
Platform claims are matched against real store revenue and blended MER.
Diagnose
The failing lever is isolated, with the evidence chain that produced it.
Act
Get the guardrailed fix with expected impact. You approve every change.
Read-only, always
No write access to any ad account is ever requested or held. Trueline analyzes and recommends — it never spends, launches, or edits.
Least-privilege security
OAuth tokens are encrypted at rest with a dedicated key; connections use the minimum read-only scopes and can be revoked any time.
Your data stays yours
Never sold, never used to train models, never shared across customers. Disconnect and your platform data is deleted within 30 days.
Founding partners
We're onboarding a small group of design partners.
DTC operators and performance agencies spending roughly $50k–$2M/mo who want to know what's actually true — and get the fix — before the next budget cycle.
Become a founding partnerFounding-partner pricing $149–$249/mo, locked for the life of your account. Start with the free Truth Audit →