Founding partners
Ten operators get to shape Trueline. And keep founding pricing forever.
We're building the truth layer for paid media with a small group of DTC operators and performance agencies — not for a persona, but for ten real accounts whose problems set the roadmap. Reserving a slot costs nothing today: you pay only when your account is onboarded.
What founding partners get
More than early access — a seat at the table.
Founding price, locked for life
$149–$249/mo depending on spend tier — locked for the life of your account. Planned list price is $399/mo.
Hand-run audits from day one
Before the software touches your account, we run your over-claim & leak audit by hand — and keep running your weekly brief until the product does it better.
Direct input on the roadmap
Ten accounts, one roadmap. Your leaks and your workflows decide what gets built next — with a direct line to the builder, not a feedback form.
The offer
Reserve now. Pay at onboarding. Leave anytime.
Founding partner
$149–$249/mo
by spend tier · locked for the life of your account · first charge at onboarding, not at reservation
- Everything in Trueline v1: reconciliation, over-claim gap, blended MER vs break-even, top-3 leaks, weekly brief
- Hand-run audit + manual weekly brief until your account is live in-product
- Direct roadmap input; founding-partner badge if you want it, anonymity if you don't
- Cancel anytime — the founding rate is a lock, not a contract
Public launch
$399/mo
planned list price · after the founding cohort is closed
- Same product, list price
- No hand-run audit or manual brief period
- Roadmap already set by the founding ten
How reserving works
Three steps, no card required today.
Reserve
Tell us about your account below. We confirm fit within 2 business days — the cohort needs a spread of spend levels and verticals.
Get audited
We run your Truth Audit by hand: over-claim gap, blended MER vs break-even, top-3 leaks. You keep the report either way.
Onboard & pay
When onboarding opens for your account, your founding rate starts. Not convinced by the audit? Walk away — the slot cost you nothing.
Reserve a founding slot
Tell us about your account.
No payment now. We reply within 2 business days from info@lifesafe.ca.
Slot reserved.
You'll hear from us within 2 business days from info@lifesafe.ca to confirm fit and schedule your hand-run Truth Audit. Nothing is billed until onboarding.